SAY LESS, VIBE MORE.
Cupcake was the wine your mom liked. But we needed the wine your friends liked, the one that sparked stories and fueled late-night festival sets. So, we ditched the wine scores and dove headfirst into the chaos of Coachella and Lollapalooza. We built immersive experiences, turned wine into festival fuel, and let the music do the talking. Suddenly, Cupcake wasn’t just a bottle on a shelf; it was the soundtrack to summer, the taste of a memory. 280M impressions later, and over $3M in sales value proved it: Cupcake wasn’t just wine, it was a cultural moment.