SAY LESS, WIN MORE.
Nostalgia is a powerful force, and one worth experiencing over just reminiscing. So when HBO sought to launch McMillions, the wild true story about how the iconic McDonald’s Monopoly promotion became one of the biggest frauds in history, we had to bring the fun of the game to life… only this time everyone wins. We created the first ever interactive pop-up experience at the Sundance Film Festival, which garnered over 4+ Million impressions, a successful release and even a Clio award.