SAY LESS, FAN OUT MORE.
What defines a powerful sponsorship? It’s the impact felt when it’s not there. To help Nissan make a splash in college football, we didn’t just create a campaign—we crafted a tradition. Introducing the Nissan Heisman House: a touring mansion that breathed new life into the Heisman conversation. This celebratory hub, with its ESPN flair, turned the spotlight on excellence and camaraderie, putting Nissan at the very heart of college football fandom. Thus, turning college football fans into Nissan fans resulting in over 20,000 leads annually to geo-targeted Nissan dealerships.