SAY LESS, FIGHT MORE.
Everyone knows the drill at fan fests: give the people a ball, and they’re happy. But in a sea of sameness, Infiniti knew they needed a different play. They weren’t just there to let fans shoot hoops; they were there to make a shot that mattered. We gave NCAA Final Four attendees the chance to take their own game-winning shot—with a twist, a shot to fight cancer. The “Charity Stripe” activation let fans play with purpose, all while experiencing the style and energy of the Infiniti brand. Over three days, the activation reached 90,000 fans and raised over $24,000 for Coaches vs. Cancer. It wasn’t just a fan activation; it was a powerful experience that proved you can give fans what they want while standing out from the crowd.