SAY LESS, BOWL MORE.
Grain bowls? Let’s be honest, they had a bit of a boring reputation. Panera knew they had deliciousness to deliver, but needed to flip the script. So, we turned a bowling alley into the most unexpected grain bowl launch ever. Think custom bowling balls, ingredient-inspired cocktails, and a “grammable” vibe that screamed, “Panera is fun!” We didn’t just serve food; we served an experience, complete with mesmerizing, projection-mapped multi-sensory tastings. The result? Media and influencers were wowed, social channels exploded, and Panera proved that healthy can be the life of the party.