SAY LESS, MERRY MORE.
The holidays are a battle for attention and Sam’s Club wanted to be THE holiday go-to destination. So, we didn’t just deck the halls; we blew the roof off. We hit consumers, influencers, and media with a three-pronged holiday assault: an interactive touring Christmas villa, an immersive product showcase, and a holiday house turned content factory. It wasn’t just about selling products; it was about creating a holiday experience so compelling, Sam’s Club sold out before the carols even started.